Autozone is a friendly and lively car garage based in the North Coast of Northern Ireland. The atmosphere of the garage is professional as customers are approached by well-trained sales staff who offer car advice and services.
Autozone are a top quality car centre with well-presented cars . Autozone required a responsive website to reflect their professional ethos. The website had to be clean and easy to browse to allow customers to select and browse cars easily. The website had to keep up with the latest digital trends and required a ‘get in touch’ feature with the team via live chat or email. Autozone wanted to save time. They needed their car stock to be easily added by the staff. No79 strategised with Autozone and the plan was to create a feed which would directly align to Used Cars NI.
No79 audited Autozone's previous site and found that was non-responsive to mobile devices. Considering that 72% of modern day internet users browse via their mobile phone this was negatively affecting car sales. Autozone needed code structure updated to help in google search results and SEO. As Autozone are very active and successful at car sales this had to be reflected on the website.
What we needed to achieve
The website would need to be coded and structured to ensure speed on all devices.
- SSL added to keep secure
- Simple search features
- Integrated finance calculator
- Living homepage
- Ease of contact
- Simple backend for the sales staff
No79 produced a very usable website for Autozone. Whether on desktop or mobile you can reach a multitude of cars within a couple of clicks. The website has messenger integrated with ease of contact for the user. The website is fully responsive for mobile and iPad devices. The backend is simple to use and allows the staff to add / search and update cars easily. The website feeds automatically to Used Cars NI and other applications.
Where true quality sells itself
The website has allowed Autozone to have an instant connection from customers browsing. It has allowed the stock to automatically link across to chosen applications such as Used Cars NI. It also has allowed the story of Autozone each day to be shown in a prominent area on the homepage. No79's work has resulted in Autozone ranking very highly in terms of local SEO and google searches.