Bedeck, established in 1951 are a Bed Linen design, production and retailer based in Belfast Northern Ireland. They are experts in production and design and work with some of the most talented craftspeople in the world.
Bedeck is renowned both in retail and eCommerce. However, like all established companies that does not stop them from seeking further growth. Demanding better, their internal teams decided to focus on finding a partner that could help them grow both in online sales and brand awareness.
The team at Bedeck are dedicated to the progress of the sales of the company from their main target audience. No79 focused on a strategy to bring in new customers or leads from outside their typical demographic.
What we needed to achieve
Alongside Bedeck we established a strategy for growth both for both brand awareness and eCommerce Sales.
- Reach new audiences with the Bedeck Brand
- Drive customers shopping on other websites to shop at Bedeck
- Maintain the high standards of the Bedeck brand
- Increase sales across the United Kingdom and Ireland
- Drive Lead Generation
- Remarketing campaigns to customers failing to checkout
Through our rapport with Bedeck we recognised that multi-faceted approach to digital marketing was the best solution. This involved a focus on driving sales across their key brands. Segregated campaigns were also required to generate sales based on consumers browsing activity on competitor websites. We use a combination of digital marketing techniques including broad-spectrum targeting to raise brand awareness. Our targeted marketing campaigns ensued maximum return on advertising spend as it resulted in brand awareness for bedeck and more importantly an increase in online sales.