Raceland Europe are the European wing of coilover brand Raceland. Raceland Europe export car lowering kits across the UK, Ireland and Europe.
Raceland Europe had been successfully running on Magento 1 for 5 years but with the impending demise of the platform in June 2020, they were open to a change of platform. Raceland Europe required a user-friendly platform that offered them greater control and ease of use. While Magento 1 had served them well they found some of the tasks on the site complicated.
An issue Raceland found with the Magneto website was that it was difficult to navigate. They needed a website that their customers could easily use. They required a large number of landing pages to suit their digital marketing strategy. Raceland needed to integrate Klarna payments to allow customers to make purchases on credit.
What we needed to achieve
As No79 manage Raceland's digital marketing needs we had a good understanding their struggles the Magneto 1 website. No79's solution was to provide Raceland with a simple to use, fast and functional website.
- Customer friendly Front-End
- Client friendly Back-End
- Responsive for Mobile and Desktop
- Social Paid Ads, Google Ads and SEO Friendly
- Live Product Search
- Ability to easily set up URL Redirects
The best solution was be to re-platform the Raceland website to Shopify. The process of change began by taking a feed of products from their current Magento 1 build and formatted it to suit Shopify. This brought across their entire product catalogue with images. Through audit No79 recognised a lack of product filtering for their customers on their Magneto 1 site. This slowed the purchase process for the customer reducing sales. We worked with Raceland to set up multiple landing pages for best-selling product. We then integrated a filter system that allowed the customers to find the required product easily.
Raceland Europe - Now on Shopify
Raceland Europe has found specific features on the website including customer tracking incredible for their Social Media Marketing strategy. The tracking features in Shopify has enabled Raceland Europe to access what potential customers are searching for on Google. Raceland Europe make it a priority to analyse the information this feature provides them. No79 then target this demographic of people through paid Facebook Ads to increase potential leads and customers.